You know, Hasbro’s a pretty easy going company. They don’t seem to mind that every year, small (usually foreign) start ups make thousands of dollars selling toys based on Hasbro’s intellectual property. Even so, I expected Hasbro to do something about the original Eee Pad Transformer TF101, but I guess that’s just basically free press.

However, Hasbro is now suing Asus over their newest tablet, the Eee Pad Transformer Prime. My guess: since they have a TV show currently airing called Transformers: Prime, this name is just a little bit too close for comfort.

I hope this lawsuit forces Asus to make it actually transform into a robot, and not just change the name.